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Offering insights, expert tips and proven brand management strategies from experience we have gathered providing solutions for clients over the years.

Time for that long-needed brand audit

Time for that long-needed brand audit
The Covid-19 pandemic and the fear along with it, has impacted many business activities across the world today. However, brands can use this 'down-time' also to advantage. This may actually be the best time for brands to review their activities and strategies over the last year, refine their approach and get set to launch better and st...
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Tips on maintaining your brand visibility during a lock down

Tips on maintaining your brand visibility during a lock down
As the novel coronavirus (also known as COVID-19) continues to spread, many countries around the world are putting their citizens on lock down, from mandatory quarantines to stay at home and closures of certain types of businesses or bans on events and gatherings.The Federal Government today announced a full lock down on Lagos, Abuja and Ogun state...
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Focus on brand management

I often hear people say that what you think or say about yourself is what matters most in life and not what people think or say about you. Another closely linked saying is that if someone says something about you that you do not agree with, throw it away and move on. While on some level these things make sense, they are not absolute as there could ...
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Your 2019 communication strategy: A few things to keep in mind

Your 2019 communication strategy: A few things to keep in mind
Whether you had cause to pat yourself on the back for a job well done or swallow bitter pills of defeat as the case may be for your performances in 2018, you have a new year ahead of you to do something new. If you run a business or manage communication of a sort for a client or an organisation, you may be thinking about what you need to keep in mi...
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Pictures: Worth a thousand words ...and worth investing in too! (2)

Pictures: Worth a thousand words ...and worth investing in too! (2)
Last week I began this article by explaining why quality pictures should be a must-have for brands who are interested in putting out great visual representations of who they are or the message they want to communicate. In this part of the article, we will be taking a quick look at some of the ways we can get quality images. Many of us may already b...
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