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Offering insights, expert tips and proven brand management strategies from experience we have gathered providing solutions for clients over the years.

Time for that long-needed brand audit

Time for that long-needed brand audit
The Covid-19 pandemic and the fear along with it, has impacted many business activities across the world today. However, brands can use this 'down-time' also to advantage. This may actually be the best time for brands to review their activities and strategies over the last year, refine their approach and get set to launch better and st...
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Your 2019 communication strategy: A few things to keep in mind

Your 2019 communication strategy: A few things to keep in mind
Whether you had cause to pat yourself on the back for a job well done or swallow bitter pills of defeat as the case may be for your performances in 2018, you have a new year ahead of you to do something new. If you run a business or manage communication of a sort for a client or an organisation, you may be thinking about what you need to keep in mi...
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Pictures: Worth a thousand words ...and worth investing in too! (2)

Pictures: Worth a thousand words ...and worth investing in too! (2)
Last week I began this article by explaining why quality pictures should be a must-have for brands who are interested in putting out great visual representations of who they are or the message they want to communicate. In this part of the article, we will be taking a quick look at some of the ways we can get quality images. Many of us may already b...
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Pictures: Worth a thousand words ...and worth investing in too! (1)

Pictures: Worth a thousand words ...and worth investing in too! (1)
It is key that a business/brand understands the value of good imagery for theirbrand communication ​- Onuora Good pictures have always been very good for you. But in the internet-driven world, this is amplified. From Instagram posts to screensavers and profile pictures, you can make a hit with the right images. Why? ...
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Brand building tips for small businesses (1): Market strategy

For small businesses in Nigerian and pretty much everywhere else, being able to successfully differentiate yourself in the mind of your market can be the difference between life and death, literally.

The two key disciplines that executives (of both small and large businesses) constantly need to execute to achieve this are brand building and brand management. Many a-times, successfully applying the principles of these disciplines have been responsible for taking a brand from small to great.

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Want your brand to be hot? Be cool

"Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale." - Copenhagen Business School.

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