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Offering insights, expert tips and proven brand management strategies from experience we have gathered providing solutions for clients over the years.

Brand building tips for small businesses (1): Market strategy

For small businesses in Nigerian and pretty much everywhere else, being able to successfully differentiate yourself in the mind of your market can be the difference between life and death, literally.

The two key disciplines that executives (of both small and large businesses) constantly need to execute to achieve this are brand building and brand management. Many a-times, successfully applying the principles of these disciplines have been responsible for taking a brand from small to great.

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