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Benjamin Yisa

Time for that long-needed brand audit

Brand management
Time for that long-needed brand audit
The Covid-19 pandemic and the fear along with it, has impacted many business activities across the world today. However, brands can use this 'down-time' also to advantage. This may actually be the best time for brands to review their activities and strategies over the last year, refine their approach and get set to launch better and st...
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brand audit covid19 brand management brand development Nigerian business
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