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The Covid-19 pandemic and the fear along with it, has impacted many business activities across the world today. However, brands can use this 'down-time' also to advantage. This may actually be the best time for brands to review their activities and strategies over the last year, refine their approach and get set to launch better and st...

As the novel coronavirus (also known as COVID-19) continues to spread, many countries around the world are putting their citizens on lock down, from mandatory quarantines to stay at home and closures of certain types of businesses or bans on events and gatherings.The Federal Government today announced a full lock down on Lagos, Abuja and Ogun state...

I often hear people say that what you think or say about yourself is what matters most in life and not what people think or say about you. Another closely linked saying is that if someone says something about you that you do not agree with, throw it away and move on. While on some level these things make sense, they are not absolute as there could ...

Whether you had cause to pat yourself on the back for a job well done or swallow bitter pills of defeat as the case may be for your performances in 2018, you have a new year ahead of you to do something new. If you run a business or manage communication of a sort for a client or an organisation, you may be thinking about what you need to keep in mi...

Last week I began this article by explaining why quality pictures should be a must-have for brands who are interested in putting out great visual representations of who they are or the message they want to communicate. In this part of the article, we will be taking a quick look at some of the ways we can get quality images. Many of us may already b...