Focus on brand management
I often hear people say that what you think or say about yourself is what matters most in life and not what people think or say about you. Another closely linked saying is that if someone says somethi...
Your 2019 communication strategy: A few things to keep in mind
Whether you had cause to pat yourself on the back for a job well done or swallow bitter pills of defeat as the case may be for your performances in 2018, you have a new year ahead of you to do somethi...
Time for that long-needed brand audit
The Covid-19 pandemic and the fear along with it, has impacted many business activities across the world today. However, brands can use this 'down-time' also to advantage. This may actual...
Pictures: Worth a thousand words ...and worth investing in too! (2)
Last week I began this article by explaining why quality pictures should be a must-have for brands who are interested in putting out great visual representations of who they are or the message they wa...
Tips on maintaining your brand visibility during a lock down
As the novel coronavirus (also known as COVID-19) continues to spread, many countries around the world are putting their citizens on lock down, from mandatory quarantines to stay at home and closures ...
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