Your 2019 communication strategy: A few things to keep in mind
Whether you had cause to pat yourself on the back for a job well done or swallow bitter pills of defeat as the case may be for your performances in 2018, you have a new year ahead of you to do somethi...
Focus on brand management
I often hear people say that what you think or say about yourself is what matters most in life and not what people think or say about you. Another closely linked saying is that if someone says somethi...
Pictures: Worth a thousand words ...and worth investing in too! (2)
Last week I began this article by explaining why quality pictures should be a must-have for brands who are interested in putting out great visual representations of who they are or the message they wa...
Tips on maintaining your brand visibility during a lock down
As the novel coronavirus (also known as COVID-19) continues to spread, many countries around the world are putting their citizens on lock down, from mandatory quarantines to stay at home and closures ...
Time for that long-needed brand audit
The Covid-19 pandemic and the fear along with it, has impacted many business activities across the world today. However, brands can use this 'down-time' also to advantage. This may actual...
Resource centre
Offering insights, expert tips and proven brand management strategies from experience we have gathered providing solutions for clients over the years.
And no. It is not about how fanciful the name is.
1.Strong brand names simplify the decision process and reduce risk.
2.Brand names are used to maintain higher awareness of products.
3.Company's use brand names to gain leverage when introducing new products.
4.The brand name is often interpreted as an indicator of quality.
For small businesses in Nigerian and pretty much everywhere else, being able to successfully differentiate yourself in the mind of your market can be the difference between life and death, literally.
The two key disciplines that executives (of both small and large businesses) constantly need to execute to achieve this are brand building and brand management. Many a-times, successfully applying the principles of these disciplines have been responsible for taking a brand from small to great.
"Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale." - Copenhagen Business School.
“Branding is the ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value”
― Bernard Kelvin Clive
Your product/service has to stand for something in the hearts of your customers. Take that away and it is lost in the sea of competition. Adrift, rudderless...hopelessly lost in the midst of thousands of other hopelessly lost brands.
Customers traditionally do not spend nearly as much time and effort searching for brand as brands do searching for them. In today's world, the competition is tougher as many brands have honed this art, easing the task of the customer and leaving brands who leave finding new business to chance, floundering.
The ability to craft powerful narratives around your brand's areas of strength and channel it with precision to your various target audiences consistently can both ensure you capture the needed territory in their hearts and maintain long term hold on it which is essential for repeat patronage.
- MR's #HeartofYourBusiness 20/1/15
“It’s not who you know that matters—it’s who knows you that’s important. ...branding builds up your reputation to the point where you have a presence even in your absence.”
― Jarod Kintz
Your 'brand' is more than your logo, name or call card. It is your core message, the value and promise to which you stay true to over time...the area in which you are ready to invest more and more in to stay ahead of your competition. It is the impact that you create through this service that leaves lasting impressions.
It is this core of your business that you can leveraged on for business growth by communicating what it is in memorable ways and how you are doing it.
And oh, never let up in communicating it...because 90% of your market will never stop being fickle. And even the 10% whose hearts you have seemingly captured forever, need constant reassurance from you.
Media Range's #HeartOfYourBusiness 22/01/1
― Jarod Kintz
Your 'brand' is more than your logo, name or call card. It is your core message, the value and promise to which you stay true to over time...the area in which you are ready to invest more and more in to stay ahead of your competition. It is the impact that you create through this service that leaves lasting impressions.
It is this core of your business that you can leveraged on for business growth by communicating what it is in memorable ways and how you are doing it.
And oh, never let up in communicating it...because 90% of your market will never stop being fickle. And even the 10% whose hearts you have seemingly captured forever, need constant reassurance from you.
Media Range's #HeartOfYourBusiness 22/01/1
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