“It’s not who you know that matters—it’s who knows you that’s important. ...branding builds up your reputation to the point where you have a presence even in your absence.”
― Jarod Kintz
Your 'brand' is more than your logo, name or call card. It is your core message, the value and promise to which you stay true to over time...the area in which you are ready to invest more and more in to stay ahead of your competition. It is the impact that you create through this service that leaves lasting impressions.
It is this core of your business that you can leveraged on for business growth by communicating what it is in memorable ways and how you are doing it.
And oh, never let up in communicating it...because 90% of your market will never stop being fickle. And even the 10% whose hearts you have seemingly captured forever, need constant reassurance from you.
Media Range's #HeartOfYourBusiness 22/01/1
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